Birkenstock [SS26] — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

Amsterdam-based Art & Creative Director working internationally across culture, lifestyle and sport. Shaping ideas from concept to production through a distinctive creative vision, a strong visual sensibility and a hands-on approach to craft and collaboration.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

Birkenstock [SS26]

[Brief]

Revitalise Birkenstock's fine-strap segment, positioning it as the choice for a style-conscious woman aligned with the minimalist, thin-strap moment. Spanning the UK and France, the campaign needed to feel locally resonant across both markets.

[Idea]

The small, fleeting moments that define a summer in the city. Fine Strap as part of that texture — present without demanding attention, worn the way a thought passes through. The concept chased something true: a London or Paris summer as actually lived.

[Output]

Shot across Paris and London with creators Lulu and Tori, capturing summer through three mini narratives per market. Editorial stills and social video ran in parallel, with native copy direction in both English and French.
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[Birkenstock x YEET]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Team: Paul Mann, Ellie Jackson, Olivia Vozzolo, Mike Wolverson, Dhaval Yoshi, Neha Sivakumar.

Photography Hannah Cosgrove
Motion Brune Maubert
Retouch Plan Productions
Talents Tori Van Breuguel & Lulu Lindinguer